Pyro Marketing

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PyroMarketing is a new way to think about marketing—one that acknowledges and accommodates human nature and society’s new realities. But more importantly, it takes the mystery out of word-of-mouth by reducing it to a systematic approach anyone can follow.

Amazing Book!

Anonymous's picture

This is by far one of the best marketing books I have ever read. Every good marketer or advertiser knows (or should know) by instinct the principles presented in this book. What the book does however, is distill it down to it's essence and present it in an easy to explain format. And like any great marketing idea, it creates a brand around a paradigm. Pyromarketing is fire! Fire is a great foundation for a brand a company's marketing ethos. And the bottom line is that it's effective. I've used these principles in many marketing campaigns with great results.

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