Why Johnny Can't Brand
Rediscovering the Lost Art of the Big Idea
by Bill Schley (Author), Carl Nichols Jr. (Author) "With everything on the line for today's companies, how can so many smart people in businesses big and small keep missing the boat with their brands?
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Provence, France
Located in Southeast France on the Mediterranean Sea, Provence is a fantastic place for a romantic getaway. Lavender fields, olives, truffles, wine, and tranquil beauty with varied landscapes,and a slower pace of life make it ideal for a relaxing holiday.
East Coast B&Bs
Bed & Breakfast, Babes & Brunch, Bros & Backyards, anyway you slice it, a weekend at a B&B is bound to be a good, chill time.
Dolce & Gabbana Classic Black Suit
The classic suit is a staple for every Brofessional's wardrobe.
price:
$1395
Holiday Dip: No ovens required!
This pumpkin flavored treat started out as a Thanksgiving dessert, but it will spice up any holiday soiree. The best part is that there’s no baking, cooking, or work required.
price:
$10
Sanibel Harbour Resort and Spa
Escape to a gracious 85-acre seaside resort where the captivating views are as endless as the world-class amenities.
price:
Room only: $143-239/night (2 people); Room + 1Spa Treatment And Dinner Daily Per Adult: $600-680/night
Vegas
While there’s a powerful camp that abides by the “What happens in Vegas, stays in Vegas” school of thought, there’s no reason a trip to the strip can’t be a romantic getaway for you and your significant other.
price:
Around $599 For Two With Airfare and Rooms
Apple iPhone 3G
The iPhone includes a phone, iPod, and internet with fast 3G wireless technology.
price:
$199 and up
See's Chocolates- Rose Festival Truffle Box
See's assorted chocolate Truffles are irresistibly rich, smooth, creamy, and full of flavor.
price:
$17.20
Bellagio Hotel in Las Vegas
On floors 29-36 and a very accommodating 1536 square feet, these Penthouse Suites have a powder room located off the marble entry. A credenza on the back wall complements the web bar that overlooks the living and dining.
price:
Penthouse Suite $499/night (2 people) Room + Amenities
Great Book!
This is another great book that every business person should be reading today, especially the Internet businesses. Look at MySpace, Facebook, etc. Their brands are TERRIBLE! People are passionate about brands, they identify with them and integrate them into their persona. This is what keeps people using your product when there are others like it out on the market, end of story. Your reach and your price point only convey so much to the market, however its often the brand that makes the sale and keeps your customers coming back.